WAVES Content & Lead Generation Assessment
In 3-5 minutes, see what’s working, what’s leaking leads, and what to prioritize next across Website, SEO, Video, Social, and Authority.
No spam. Takes 3-5 minutes.
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What WAVES Means
W — Website Optimization
Your website is your conversion engine.
This section evaluates whether your site clearly communicates value, captures leads effectively, and supports your marketing efforts or if it’s creating friction without you realizing it.
You’ll assess things like structure, clarity, calls-to-action, and how well your site guides visitors toward taking action.
A — Advanced SEO
Visibility isn’t just about ranking, it’s about being found by the right people.
This section looks at how consistently your content supports discoverability, whether your SEO efforts are strategic or scattered, and if your brand is positioned to attract inbound traffic over time instead of relying purely on ads or referrals.
V — Video Content
Video builds trust faster than any other format, but only when it’s used intentionally.
Here, you’ll evaluate whether video is part of a clear strategy or just an occasional effort. This includes consistency, positioning, and whether your video content actually supports lead generation rather than just engagement
E — Engagement
Content without engagement is invisible.
This section looks at how well you’re connecting with your audience across platforms, especially on professional and social channels. It helps identify whether your content sparks conversation, builds relationships, and supports inbound interest.
S — Strategic PR & Authority
Authority is what turns attention into trust.
This part of the assessment measures how well your brand is positioned as credible, visible, and referable through thought leadership, collaborations, media exposure, or strategic positioning within your space.
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