LIVE WORKSHOP · THURSDAY MAY 21 · 3:30 PM MST

Best Kept Secret No More

In 90 minutes, rebuild the four buyer-facing assets that make sophisticated B2B prospects understand who you are, why you matter, and why you should be on the shortlist.

For $27, you walk away with four installable AI tools you own forever, a LinkedIn profile auditor, a brand voice generator, an ICP builder, and a 30-day content calendar engine. They run on your laptop. They're yours after the call ends.

I built this system to fix my own visibility problem. Since 2020, I have continually benefitted by being visible on LinkedIn. In the last 24 months it has generated a continual stream of inbound six-figure engagements for D3 Digital Media with zero paid ad spend. This workshop is that exact system, compressed into four assets you install and reuse.

Most B2B operators don't have a marketing problem. They have a visibility problem.

When a customer tells you you're "the best-kept secret in your industry," they think they're paying you a compliment. They're not.

What they're really saying is that a peer who should have hired you last year didn't, because nothing in your presence made you the obvious choice. They were researching three competitors. Your name didn't come up. Quiet pipeline. Long sales cycles. Deals you should have won landing in someone else's lap.

That's not a marketing problem you fix with more ads or another agency. It's a visibility problem you fix by aligning the four foundations sophisticated B2B buyers actually research before they shortlist anyone.

The four things sophisticated buyers research before shortlisting:

01 / Foundation

LinkedIn Profile

Skill: Profile Auditor

Most operator profiles read as a freelance résumé. The Profile Auditor runs a 22-check rubric across banner, headline, About, featured posts, and experience flags every weak signal, scores the profile out of 22, and tells you the two highest-leverage fixes to make first. Run it on yours during the workshop. Run it on your sales team's profiles next week.

02 / Foundation

Brand Voice

Skill: Voice Capture

The reason your AI content sounds like everyone else's is that you're using a tool that defaults to a generic register. The Voice Capture Skill ingests how YOU actually write past posts, sales emails, the way you talk on a call, then generates content in your voice for every future post, article, or pitch. The Skill is yours. It does not expire.

03 / Foundation

ICP Definition

Skill: ICP Definer

You can't write content that lands when you don't know exactly who's reading it. The ICP Definer walks you through the targeting work most operators skip the work that filters in high-intent buyers and filters out everyone who's never going to write you a check. Comes out of the workshop as a working document and a re-runnable Skill.

04 / Foundation

Content Plan

Skill: Content Engine

30 posts mapped across three layers: about half pull strangers into your world (cold awareness), a third move warm prospects toward considering you (consideration), and the last fifth give ready buyers the reason to call (conversion). The Content Engine builds all 30 from your defined ICP and your captured voice. Re-run it monthly. The same Skill builds October's calendar that built September's.

How the 90 minutes work

This is a working session. Not a webinar.

Your laptop is open. Claude is open. We build alongside each other in real time. The Skills install on your machine as we go, they don't live in a vault you have to log back into.

Live, together, on Zoom

You're not watching a presentation. You're building. I work through each Skill on screen, you build yours alongside me, and you raise your hand when you hit a snag. The reason this is live is so you don't end the 90 minutes with four broken Skills wondering what went wrong on your screen.

Skills install on your laptop

This is the unlock. Claude Skills (a recent Claude feature) makes the methodology portable. Every Skill we build gets saved to your machine, callable forever. They are not subscriptions. They do not expire. You own them after the call.

You leave with all four working

Profile audited. Voice captured. ICP defined. Calendar mapped for the next 30 days. Recording sent within 24 hours so you can walk through any module again. Sunday Batch operating card sent post-session.

Fit check before you commit

Built for some operators. Not for others.

Built for

B2B founders and CEOs in manufacturing, life sciences, industrial, and B2B technology
Marketing operators at companies between $500K and $50M in revenue
Operators whose customers say "you're the best-kept secret" - and who are done hearing it
Anyone who's tried AI content and produced posts that didn't sound like them

Not for

B2C operators or content creators chasing follower counts
Anyone looking for a magic prompt that produces "viral" content
People who haven't invested $20/month in Claude Pro (required to attend)

Why I'm running this

I run this play on my own agency. It works.

I'm Don Davis. I run D3 Digital Media Marketing - a B2B agency for manufacturing, life sciences, and industrial companies.

What I tell people is this: I've landed three inbound six-figure engagements at D3DM in the last 24 months. Life sciences software. B2B technology consulting. A strategic partnership. Zero ad spend across all three. The four foundations did the work.

I've been running voice-matched AI content production at scale since 2024, thousands of pieces shipped across the agency's book. The methodology is real and tested. What's new is that Claude Skills finally makes it portable. Installable as a tool you own, instead of locked inside an agency engagement.

What's new is that Claude Skills (a recent Claude feature) finally makes the methodology portable - installable as a tool you own, instead of locked inside an agency.

3

Six-figure inbound deals · 24 months

$0

Ad spend on those deals

2024

Running this at scale since

Logistics

What you walk away with.

What you'll need to bring.

Live access to the 90-minute working session

Thursday May 21 at 3:30 PM MST

Profile Auditor Skill

Run the 22-check rubric on yours during the call. Yours forever.

Voice Capture Skill

Generates content in your voice for every future post or article.

ICP Definer Skill

Filters in the buyers who'll write a check. Filters out the rest.

Content Engine Skill

30 days of posts that pull strangers in, move warm prospects forward, and give ready buyers the reason to call. Re-run monthly.

Sunday Batch operating card (PDF)

Sent after the session. The weekly rhythm that runs the system.

Full session recording

Sent within 24 hours of the live workshop ending.

What you bring

A Claude Pro account ($20/mo). The four Skills run inside Claude. If you're not on Pro yet, sign up at claude.ai before the workshop. Already on Pro? You're set.

Your laptop. Mac, PC, doesn't matter. We're not building anything that needs more than a browser.

A 90-minute distraction-free window. Calendar block it now. The workshop only works if you're building, not half-listening.

15 minutes of pre-work. Sent the moment you register. Quick! but if you skip it, the first 15 minutes of the workshop will not work for you.

Risk Reversal

Don't walk away with four working Skills?

Get Your Money Back.

Show up, do the work, install the four Skills. If you don't leave with all four working, email us within 7 days and we'll refund every dollar. No forms. No questions. The risk is mine.

What you'll need to attend:

Claude Pro

$20/month - required for the voice and blueprint modules.

Laptop & 90 Mins

Your laptop and a 90-minute distraction-free window.

15 Mins Pre-work

Sent the moment you register, so we can hit the ground running.

CLARITY BEFORE YOU COMMIT

Questions you might have.

We want to ensure this working session is the exact right fit for you before you claim one of the 25 seats. If you have any structural objections or logistical questions that aren't answered here, please reach out to our team at [email protected].

Is this a recorded webinar I'll watch later?

No. It's a live working session on Zoom where you build four real artifacts on your laptop alongside me. A recording is provided after, but the working format only works live.

Why only 25 seats?

I need to be able to see what you're building during the call when you raise your hand. Past 25 attendees, that breaks. The cap is structural, not artificial scarcity.

What if I miss it?

You'll get the full recording within 24 hours. But the four artifacts only get built if you do the work - there's no shortcut where you watch a replay and end up with a Claude Skill. Plan to attend live.

I'm an agency owner / consultant. Is this for me?

Yes, if you're B2B-focused. The methodology is for sophisticated B2B audiences. If your clients are consumer brands or e-commerce, this isn't the right fit.

THURSDAY MAY 21 · 3:30 PM MST · 25 SEATS

Stop being the best-kept secret

in your industry.

90 minutes. Four artifacts. Yours forever.